What is Google Penalty and How to Recover?

You could be flying high in the SERPs one day and getting a lot of traffic & when you wake up the next day to find that both of them have plunged. If that happens, there is a fair chance that a Google Penalty has been given to you.

What's Google Penalty?

Any website that is seen to have violated the search criteria of Google will face a penalty from Google. As the search engine is continuously making improvements to the algorithm that determines where a website can rank in their search engine ranking positions, these guidelines change periodically. While there are many grounds for penalising a website, there are two ways in which this can occur:

Algorithmic Penalty

This is the most possible explanation for a penalty. When Google publishes improvements to the algorithm, as underhand rating strategies are taken down by Google, multiple pages are fined simultaneously.

Manual Penalty

This happens as Google reviews your website manually and notices that you are using spammy/blackhat tactics to rate your website. You will get an email from Google explaining that you have been penalised.

Why is Google Penalising Sites?

To achieve higher places in the rankings, some websites intentionally attempt to cheat the system.  Only because with those search keywords, the higher your website rates, the more likely you are to receive visitors, leads, and conversions. All of this is equivalent to a better bottom line and a more profitable organisation. Google aims to reward sites that work together to provide their users with a positive user experience. Although it might take longer and cost more money to naturally win the rankings, it's always worth it. You would be shielded from a penalty, enjoy your guests, and enjoy the advantages of a high place in the SERPs. Stop using the SEO techniques of Blackhat. They will work in the short term, but inevitably, Google will catch up with you. Is the short-term benefit really worth it just to get your website delisted? Eventually, you'll have to do it the proper way regardless!

A couple of the following blackhat techniques include:

• Stuffing keywords
• Texts and links concealed
• Spammy material of poor quality
• Backlinks with low-quality
• To stop many of these underhand tactics, Google is upgrading its search algorithm.

How to recover from Google Penalty?

There is only one way to recover from a penalty from Google and that is to first correct the reasons why you were fined. Delete spammy backlinks, the content of poor quality, and anything else that could cause your website to be penalised by Google. You are eligible to submit a re-evaluation request to Google after you have done all of that. This can take time, though, and besides, patience is needed.

Finalisation

A Google penalty can have a devastating impact on your business. It makes it harder for visitors to find you when you lose your ratings. You're losing cash and all of your past hard work. This is why it is important to ensure that you always adhere closely to the guidelines set by Google.