Rose Bazaar Bangalore
Rose Bazaar, the Bengaluru-based startup of entrepreneurs Yeshoda and Rhea Karuturi, proposes a subscription-based model for purchasing flowers for Indian households.
Local BangaloreTeam 
In certain nations around the world, but in India, picking up the newspaper begins the day, there's always a garland of flowers waiting to be picked up as well. They are used during the everyday puja to make sacrifices, and often women wear them.Yeshoda and Rhea Karuturi grew up in Bengaluru, attended high school in Ethiopia, and further studies in the USA. Though Yeshoda pursued a Master's in Business Management and Accounting from Washington University, Rhea graduated from Stanford University with a Bachelor's degree in Research, Technology, and Society.
Amidst the hustle, since 1994, when Yeshoda was born, flowers have been a constant in their lives. In India, Kenya, and Ethiopia, their father started a rose farm business that expanded.
“As I spent more time working in India, it became very obvious that Indians interact with flowers in a very different way, something that is very localised to our lifestyle,” the entrepreneur says, recalling the initial days of working on the family business in growing cut roses for export.
The pair then spent a few months validating their theory, talking to manufacturers, and testing various types of goods. They found that all sides of supply and demand were deeply divided and unorganised in the industry. This is where Rose Bazaar is trying to make a distinction. The start-up provides different monthly subscription plans priced between Rs 600 and Rs 1,000. They are looking forward to expanding their business to 200 million people.
