Saloni Srivastava- ''The EdTech Entrepreneur''

Saloni Srivastava is a Bangalore-based EdTech entrepreneur, TEDx Speaker, and a well-known lifestyle YouTuber.

Saloni Srivastava- ''The EdTech Entrepreneur''
Saloni was born in Ankleshwar, Gujarat, to parents who laid a high value on education. Her mother is a school principal, and her father, who recently passed away, was an engineer, he educated youngsters in their community on weekends. Saloni was transferred to Delhi after Class X, then to Pune, and finally back to Delhi for her higher studies.
Youtube Journey
After completing her bachelor's degree, she worked as a marketing manager for an ed-tech firm in Noida and Gurugram (Delhi) for a few years. It was a good blend of her passions: creativity and analysis. But after a while, the 9-to-7 work became too much for her, and she desired to do something more interesting. This is when she began watching YouTube videos and was astounded by the quality and style of videos created by “ordinary people” like her. Saloni was enthralled by YouTubers and their lifestyles, in which they get to concentrate on fresh ideas each day express themselves via video. Saloni was too eager to learn more about this new world. She began by recording videos on her phone, and given the completion of her first video, she made her way up to 1,000 subscribers in less than a month. Which was a success for her. She had to perfect her offer and determine out what direction her YouTube channel intended to follow along the road. She had a broad variety of interests, and others were already talking about them on YouTube. She desired to develop her own unique voice and concepts for which she would be recognised. This is when she realised how saturated the beauty, cosmetics, and luxury lifestyle sector was on YouTube. Saloni wanted to create accessible material and explanation videos for others who were in the same boat as her, young adults trying to find their way in the professional world. She was smart enough to figure out what to do with her channel using the idea she had in mind and the expertise she gained through her contacts with YouTubers at her marketing work. Then it was time to finish the manufacturing process.
FullTime Job- YouTube
Saloni's channel grew to 70,000 followers in only a few months after she quit her job because she hunkered down and focused on generating content. After that, the Bengaluru-based YouTuber had no choice but to move on. Saloni delves into the short stack video about what it takes for a woman to grasp life by the collars and realise her ambitions, "GirlBoss Habits That Will Change Your Life." Saloni's video, that has a lay down talk session which would inspire any woman to get up and start following her dreams. Most people in the nation may still be unfamiliar with the term "YouTuber." This is because, in India, we are encouraged to seek traditional occupations that pay a set salary and provide a steady income. “In the other nations, approaching the parents and telling them you want to be a YouTuber is not disapproved on, but things are changing as more possibilities become available. In recent days, the level of content creators in India is also rising, and thereby we can hope every such field normalises and people accept it as a profession. Saloni's personal brand has progressed to the point where she now has a small team to support her: a camera operator, a business manager, someone to help her with creative work suggestions and strategies, and someone to help her keep on top of communication. While her income fluctuates, on a good month it may reach several lakhs. Although her videos have improved and become more refined over time. Saloni paid a touching tribute to her father on her YouTube account after he passed away lately.
Collaborations
Her popularity and reach have caught the attention of brands. She was hesitant to deal with companies at first because she wanted total control over the material and to provide businesses with credibility, something she could only do after building her community. She now collaborates with businesses that share her channel's message: App for mutual funds and investments Sqrrl, and video-based learning platform Skillshare and so on.
Adulting 101 teaches you how to be a responsible adult
Saloni's videos contain a lot of information that helps the 18-30 age category deal with components of adulthood that are not taught in school, such as acquiring the individual finances under control and meal prepping efficiently, as well as maintaining the daily duties and suggestions on life-changing self-development books. 
Forming a girl bosses network
Saloni now has a business and has effectively expanded her own brand outside YouTube. For the young YouTuber who genuinely grasped the importance of good content and her personal brand, this was a learning process. With that knowledge, she is now prepared to launch her line of journals and workbooks on the scale that her name has been known for. She also expressed a desire to assist young women, stating that she will consult with them and help them form a community of young women who want to pursue their dreams.
 
“Find your voice,” the Bengaluru-based YouTuber advises all her followers who want to be content creators. Don't generate content in a space that is already crowded.