Content Marketing Trends To Watch in 2021

Here are the six biggest developments you need to hear about heading through next year in content marketing:

Building Networks 

Building communities has been a push for marketing teams over the year with the emergence of Slack communities across tech and the emphasis on personalisation of marketing since the pandemic. But creating communities explicitly around the sharing and development of content would allow marketing departments, even with fewer resources, to continue to extend their scope. Expanding your scope is perfect for market recognition and of course, your metrics, but this kind of incorporation is really fantastic for creating a sense of community.

Webinars and Videos

Video is a quick and powerful tool for expressing your message and informing the audience. Consumers want to easily access and learn knowledge and there is no easier way to do so than with the aid of video marketing.

Services and Goods

The closer emphasis on bottom-of-funnel advertising relevant to core services is another content marketing trend analysts expect to continue. Restricted capital or restrictive marketing strategies can guide some of this.

AI-Powered Copy Checking

Currently, with platforms such as the GPT-3 API and Contentyze, which use AI to take data and create summaries, captions, and even complete blog posts, it is possible that these patterns will become more commonly accessible in 2021.

SEO Doubling down

This means it will be much more important for your content plan next year to spend time building a good SEO strategy and diving into keyword analysis to identify those long-tail opportunities. Any patterns never go out of style altogether, just dip in or out of view. They're corduroys for fashion. For content, it's SEO.

Material Reposition

It makes sense that next year will bring a stronger focus on repurposing content across platforms, with an emphasis on producing compelling content with fewer resources. You want to share it with as many individuals as possible when you expend time and money making high-quality, entertaining content. Repurposing is the easiest way to achieve so.