Drive organic traffic

Think of your brand and what makes it special as you build your marketing campaign to boost internet traffic to your small business website.

Drive organic traffic

The first thing is to question yourself.

  1. What kind of content is resonating with my intended audience?
  2. What social media outlets my target consumers mostly use?
  3. What keywords are more important to my company and future clients?
Here are a few ways to improve your website traffic:
Social media
In order to make sure you have the traffic you’ll need to build brand awareness and excitement for your product. Focus your marketing skills on the platform where your target audience is more active. Social media marketing is a powerful component to drive online traffic because it directly builds a community with your clients. If you know to deal well with your clients you will definitely see a healthy spike in your business.
Email marketing
Another way to drive traffic is by building an email newsletter list and leveraging email marketing to interact with your customers. On your website’s homepage, you should make sure that customers have an option to enter their contact information and subscribe to your e-newsletter. 
SEO resources
The search engine ranks high if you are a small business trying to build online traffic. In order to make sure you rank  in your niche, you should check out these;   
  • Domain name
  • Using a keyword tool when creating content
  • Analysing SEO performance on Google Analytics
  • To study your pay-per-click (PPC) and campaign performance
  • By monitoring your SEO performance you can optimise your website
Promotion
Start speaking about it as a value strategy instead of speaking of revenue as a marketing strategy. Consumers tend to feel that their investment is adding more value. There are a handful of ways you can do this;
  • Go down the conventional path to deliver coupons and discounts
  • Launch a tiered reward scheme with access to premium content, sales, or freebies for consumers
  • Develop packs and kits where consumers save money by buying together for selected products
Local marketing
Local marketing has shifted to a new experience-driven world. They portray local marketing is shifting to a world where experiences are given the most priority. By capitalising on how you can bring a special experience to your customers and where you’d like to see your business go.