Gaming Business Investor in 2021
We all know that social isolation is now necessary, but it can make you feel lonely if you remain home for longer. This is where online video games have proved to be a valuable way to socialise when you are at home all the time with friends and relatives. There has been an explosion of online players due to the pandemic, making the industry lucrative to investors seeking to cash in on the opportunity.
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There are about 400 gaming startups in India at present, as of December 2020 with more than 500 million smartphone users, mobile gaming has taken center stage by reporting 85% of the country's online gaming environment. Thus it is obvious that the growing number of users is bound to capitalise on multiple game developers. We ought to look at it in the following manner in order to get a better view. There are three main online gaming segments: real money gaming, casual games, and e-sports. So far, games like rummy and poker have been the top-performing online games. The game industry got hordes of new customers as other industries shut down due to the pandemic, with more development predicted in 2021. Here are a few factors in the country that make it a hot investment segment:
Games are incredibly engrossing, making them perfect for gaining profits. The player would not mind waiting a few seconds for an ad before proceeding with their game if the content and graphics are decent. The online gaming market is further made a hit company by wise monetising techniques.
Strategies for monetisation in the online gaming market
Free-to-play: The game is made available as a free download using this form. However, as players opt for add-ons in the title, such as virtual items and other premium characteristics, revenue is gained. Users are allowed complete access to the game from the beginning in some common multiplayer action games, but if users want customised outfits for their players, they will have to pay for them.
In-game commercials: Players can find advertising in a game irritating, but it acts as one way to gain money. Any time a user clears one level and jumps to the next, some puzzle games also display advertisements. In others, a user can see ads that can be used for in-game transactions to gain bonus combat coins or gifts.
Demo and final edition: A free preview or demo version of a game is sometimes published by gaming companies. This is done to have a sample for consumers and hook them into buying the entire version.
Play-to-win: Players paying for paid products or features get an edge over free gamers for this setup. This suggests that it will be appropriate for free players to spend a substantial amount of time attempting to unlock these premium pieces.
Pay to play: Players can purchase in-game coins or tokens with real money, which in turn encourages them to play the game. Users may use real money to purchase chips for certain popular casino-themed games, enabling them to enter paying tournaments.
Merchandise: Other ways to gain money include co-branding and distributing gaming merchandise inside a game. This entails things such as keychains, signs, clothes, etc.
In conclusion, the figures, along with the various income-generating possibilities, make India's online gaming industry more enticing to investors. It is no wonder that VCs and big businesses are expressing an interest in start-ups in online gaming. A huge number of investors are looking at cashing in on these emerging opportunities and maximising their earnings, as the online gaming industry continues to show growth.
